Happy Thanksgiving!
As we approach the beginning of the Holiday Season I want to take a moment to say a great big THANK YOU to all of our great sales associates, managers and awesome support staff.

You all ROCK!
I want to thank you all for embracing all the things that help us to bring a unique and effective way of getting our sellers homes sold quickly. I want to thank you for the superior service you bring to both buyers and sellers. I especially want to say thank you for being part of our team. You are the company!!!

As we charge toward the end of the year be sure to take advantage of the fact that the competition is about to go to sleep and will not wake up until after the first of the year. With your great energy, professionalism and work ethic you will own the market!

Jim, Ken and I want to wish you all a Very Happy Thanksgiving! It is our hope that you all take the time to rest and enjoy your family gatherings. We are here to assist and support you. Mostly, we are very grateful that we have the pleasure of working with you.

THANK YOU to all of our great sales associates, managers and awesome support staff.

Enjoy!!!

INTEGRATED MARKETING STRATEGY VIDEO IS
NOW AVAILABLE IN ONLINEOFFICE
The Integrated Marketing Strategy video (listing presentation video) is now available in the Resource Center of your OnlineOffice for you to use. Click the link below to go to the video's resource page to read a description of the video, and access a link that you can use to email the video to clients.

Check out "Integrated Marketing Strategy Video" now

Primecma marketing pages in onlineoffice
The marketing from the new PrimeCMA are also available for download via your OnlineOffice Resource Center under Marketing.

Check out the new flyers now

WE WILL NOT BE RUNNING ANY PAID ADVERTISING THIS COMING WEEKEND, DUE TO THE THANKSGIVING HOLIDAY.

GUIDE TO GETTING THE MOST OUT OF THE TIMES UNION OPEN HOUSE ADS
There are a few things that you can do to make your open house ad more effective. Also, there are a few things we can do to keep the look of our ads as uniform as possible.

1. Please list your DID phone number when submitting your ad.
2. Please list the bedrooms and bathrooms with your property description.
3. Please list the bedrooms and baths in the following format: 3BR 2.5BA
4. Please use every method to keep your descriptions as brief as possible, while still conveying the most important and compelling aspects of the property. If the description is too long, the marketing department will have to choose what to remove.

City/Town Display in Times Union Open House Ads
Some content of the ads is drawn directly from the CRMLS listing. These things are, the price, the address (town/city), and the MLS number. Due to the way the Times Union process the ads, we are not able to leave out or alter these items. We are sorry if this causes any inconvenience.

The city/town that the Times Union puts in the ad will always match the city/town listed in the CRMLS under: City/Town (tax entity).

I am in contact with the Times Union about providing us with some way to enter a city/town of our choosing, however, there has been no progress, so far.

My recommendation is for you to point out the more desirable town or area in the agent comments.

Photos of homes in the TU in-column open house ads
One of the great things about this new ad format is that it offers you The option of adding a photo to your open house ad. It also allows you to display a large amount of content.

If you would like your ad to display a photo or additional content (agent comments), please let the Marketing Department know on the Monday before you would like the ad to run. Content will be required by the end of the day on the Monday before the ad is to run. Coldwell Banker Prime Properties will cover the first $50 of the cost of the ad. You will need to provide payment to your AA for the balance of the cost of the ad. The cost will vary depending on the amount of lines of content. We estimate that a typical open house ad with a photo will cost around $120. You would need to cover the difference in cost of $70.

YOU AND YOUR AA WOULD BE CONTACTED THAT MONDAY OR TUESDAY WITH THE EXACT COST OF THE AD.

CAPITAL REGION
Just a reminder that there is only one pouch and check day during the Thanksgiving holiday; checks will be cut on Tuesday, November 20th with a pouch delivery date of Wednesday, November 21st.

Everyone have a wonderful Thanksgiving holiday

CENTRAL NEW YOUR REGION
During the week of Thanksgiving, Central New York checks will be processed/cut on Tuesday, November 20th ONLY. Any closing checks received/turned in after noon that day will be processed the following week. Thank you.

"WHO DO YOU CHEER FOR?"
There's a story I came across of a young man who attended a soccer game. He was cheering for both teams and enjoying the game immensely. Naturally, people around him were confused and wondered why this young man was supporting both teams. When the game ended, someone approached him and asked why he was supporting both teams. He answered, "I don't like to lose. I cheer on both teams so each team, and everyone around me, can have a good time during the game".

This story has an easy application for us as real estate agents. It can be easy to forget that we ourselves are on the same team at CBPP. While we're focused on accomplishing our own goals our focus can become narrow when we forget there is more than enough business for everyone to experience success and fulfillment. More importantly, the enthusiasm and support you lend to someone else in the office may make an enormous difference to the outcome of their day. A positive comment and word of encouragement can go a long way to help someone through a difficult circumstance or transaction. It's a sure bet that a positive word of encouragement will find its way back to you at the very moment you need it most.

You can be the cause of everything that happens to you, and to some extent what happens around you. While you go about your duties from day to day, be sure to cause something positive to happen in the lives of your colleagues!

We are always reaching out to transferring families so they know we are here to help with all their relocation needs. We are featuring ads in two new Capital Region publications that are often distributed to people coming in, the Albany-Colonie Regional Chamber of Commerce's Explore New York's Capital Region Street Map and Business Listing and the Southern Saratoga County Buyer's Guide & Membership Directory. You can also find our Coldwell Banker Prime Properties web-site link in the JIMAPCO Map Room, www.jimapco.com/maproom/ - this is a fantastic resource for Capital Region information ranging from Health and Medical, Educational, and Recreational Resources to Demographics, and of course, maps.

The list of Relocation Management Companies that call us when they have a transferee moving into or out of our market areas just keeps growing. In addition to Cartus, where we serve as their Principal Broker, Platinum and Silver Award winners, we also are working with SIRVA, Brookfield, WRRI, Lexicon, Altair, Plus Relocation, WHR Group, The MI Group, NEI Global, AIRes, Graebel, Xerox, Nationwide, MSI Mobility....what an impressive client roster! A special "shout-out" to the Relocation Team Agents for the terrific service, knowledge and experience that you provide to these relocation customers each and every day - it's what makes us the market leader in Relocation Services, thank you!!

Extra, Extra?yes, Outgoing Referrals can lead to extra Holiday cash!!

You may win a $500.00 American Express Gift Certificate for placing 3 Qualified Outgoing Referrals or $250.00 for placing 2 Qualified Outgoing Referrals between October 15th and December 15th, the drawing will be Monday, December 17th.?just in time for some extra Holiday shopping!!

AS WE RACE TO CROSS THE YEAR-END FINISH LINE.
WE REALLY APPRECIATE ALL YOUR EXTRA EFFORTS!!

It's a vicious cycle - marketing spends time and money generating leads and agents disqualify up to 70% of them. 80% of those discarded leads end up buying in the next 24 months. So will they buy from you or one of your competitors?

Remember, not all internet leads are the same when you get them, but you sure can improve the value and quality of leads by nurturing them along until your prospect is ready to make a decision. Hopefully they decide on you!

Our Clifton Park agent, Michelle Brown, received a lead in June of 2011. She nurtured this lead for over a year. She listed and just sold their house for over $300,000 and they are in the process of purchasing a home in the same price range. This lead resulted in a sale and a purchase. If she had given up on this lead the first week, another agent would be depositing this commission check!!!

FOR THOSE AGENT'S THAT GIVE LEADS BACK AFTER 1 DAY OR EVEN A WEEK, YOU ARE LOSING MONEY!!!

These agents answered their phone, nurtured their leads and were able to convert their general leads into a sale for the Month of October!

If you are looking for a new Dell machine, remember that as a Prime Properties Sales Associate you are a part of the exclusive Dell Member Purchase Program and entitled to benefits and discounts from Dell.

For Members like you, Dell's Black Friday sales are running now.

• Black Friday sales begin 11/15
• Limited quantity discounts on Black Friday 11/23
• Additional offers throughout the weekend 11/24 - 11/25
• Cyber Monday discounts on 11/26

Do your Dell shopping through the Prime Properties Dell Member Purchase Portal in the OnlineOffice Resource Center

Dell Member Purchase Program Portal

MEMBER ID: GS125264523

Enter Member ID “GS125264523?and user Prime Properties purchasing power to your advantage.

Toys for Tots Program
Did you know Jason Hover and Vincent Mackowski are offering a special just for our charitable Toys for Tots Program...see below!

From Hover & Mackowski, Closing Attorneys:

FYI, we are again running a promotion where anyone that is referred to us between now and Christmas can donate at least one toy to Toys For Tots, and in exchange we will reduce our closing fee by $125. The Toys for Tots program can use all the interest we can generate.

Jason S. Hover, Esq.

Hover & Mackowski, PLLC

SPECIALS FROM VENDORS FOR THE HOLIDAY SEASON:
Sears- Steve Ricci ready to serve all your needs for snowblowers, snowthrowers, exercise equipment, and appliances- DEEP,DEEP DISCOUNTS. (Both Regions)

J & D Painting & Fantastic Painting- are offering discounts on painting services- Jack (J & D Painting) is offering 15% off his labor and Stepheon (Fantastic) is offering a 10% discount on everything. (Offer good from now until end of January) (Capital Region)

Hansen's offers year round discounts to all CBPP Agents & customers. Hansen's does floor refinishing and installation of flooring. (Capital Region)

PROSOURCE- offers year round discounts to all our CBPP customers and Agents. All types of floorcoverings, laminate, hardwood, carpeting, tiling, you name it...they have EVERYTHING! Also DEEP, DEEP DISCOUNTING. (Capital Region)

Rug Rescue- carpet cleaning services...Bill offers all CBPP customers and Agents great pricing and a good discount. Year round discount offered. (Capital Region)

PODS: Discounts offered Year Round to all CBPP customers-(Central New York & Capital Regions)

Raymour & Flanigan- Discounts offered from now until end of December- 12% off any purchases.- Coupons provided to offices. (Central New York & Capital Region- Furniture stores)

New Vizion Home Inspection- 10% off home inspections for the month of November

Have you ever had your listing "Move-In Certified"?
This program was developed by a member one of the top 100 real estate teams in the country. Add it to your listing, provide it to potential clients and we will even provide a sign for the yard to attract buyers. A really great tool to sell a home, and I am certified to provide it. Call or email me for details!

Sincerely,

Ian M. Robertson, CMI-Spec-Pro Home Inspections

Save 50% in November on these inspections

Featured Concierge Vendors
The following vendors provide Concierge Services to our Central New York Region Trask Custom Carpentry- Repairs, decks, porches, lawncare & home repairs

Merrimac Home Contracting-Roofs, doors, window installs, siding, soffit work, woodwork & trim

Onondaga Flooring- all flooring needs…carpet, hardwood, and area rugs

Savvy Staging-Homestaging for your listing, interior design for your Buyers, Organizing, re-designing

5G Custom Earthworks- Landscaping, excavation, grading, & driveway repair

Atlas Fence- fence installation...wood, aluminum, steel, ornamental, playsets and basketball courts installed

Bath Renew-Bathroom renovations...tub refinishing, show and wall systems, vanities, and tiled flooring

BWL Property Solutions- Plumbing, property maintenance and upkeep

Exsel Environmental Services- RADON MITIGATION

CRAL & PDES- MOLD REMEDIATION (PDES also offers fire restoration work)

Remember "ONE CALL DOES IT ALL": Central New York Region: 315-214-2264. Capital Region: 518-640-4016